Context AI project image 1, by The Agile MonkeysContext AI project image 2, by The Agile MonkeysContext AI project image 2, by The Agile MonkeysContext AI project image 2, by The Agile MonkeysContext AI project image 2, by The Agile Monkeys

Otherlife

Connecting with new audiences through rebellion.
This project arose as an act of rebellion against social media and its harmful 24/7 perfection paradigm, which affects millions of people’s self-esteem and values every day. A clothing brand with a clear message: “Hey poser, we don’t like you.” As simple as that, pretty straightforward.

The simplest visual identity and a meaningful name were chosen to launch the brand, conceived for digital environments. Thus, we had the opportunity to explore new ways of connecting with a different target through its values and convictions, meeting its demand for expression. A fruitful test and a different way of learning about the market of the future.
Brand identity / Naming / Content / Communication strategy
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